Interactive advertising is the use of interactive media to promote.

Interactive advertising can be categorized into few categories. One of the categories of interactive advertising is brand advertising. It is built to gather product awareness by providing the users of what the product benefits and name are. In this category, direct-response advertising is also used. It is made to stimulate action on the users’ side. In addition, customer retention advertising is applied. It will sent out reminders to users about company’s promotions and coupons.

The goal of interactive advertising is no different from the traditional advertising, to sell products or services.

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